A positive article was published
on April 16, 2014 on PR Newswire. The full page online press release discusses
the Social Media Campaign to Plant Cork Trees in Melgaço, Portugal through
Green Cork and the Common Forest. PR Newswire has a distribution of over 6,000
media contacts.
100% Cork Launches Social Media
Campaign to Plant Cork Trees in Northern Portugal
LOS ANGELES, April 16, 2014
/PRNewswire/ -- 100% Cork (www.100percentcork.org), a global campaign to raise
awareness of cork's environmental benefits, today announced that it is
launching a social media campaign in honor of Earth Day to help plant cork oak
saplings in Melgaco, Portugal. The campaign is being run in partnership with
two projects (Common Forest and Green Cork) of Portugal's biggest environmental
organization, QUERCUS-Associacao Nacional de Conservacao da Natureza.
Cork oak trees are one of the
world's most eco-friendly natural resources, providing refuge for rare and
endangered species and reducing greenhouse gases --14 million metric tons of
carbon dioxide is captured annually by cork oak forests in the Mediterranean.
So, every time you buy a bottle of wine sealed with a natural cork stopper,
you're helping to sustain one of the world's most biodiverse forests and
protect an extraordinary ecosystem.
Cork oaks also yield enormous
economic benefits: more than 100,000 people in the Mediterranean maintain the
forests, harvest the bark from trees, and prepare the bark for use in myriad
products such as wine stoppers, footwear and building flooring. Harvesting does
not damage trees. In fact, it makes them healthier, and allows them to live
longer and continue benefiting the environment.
The social media campaign
provides an opportunity for anyone to plant trees – free of charge and with
virtually no effort. Each time someone "Likes" 100% Cork on Facebook
or follows 100% Cork on Instagram, 100% Cork will donate a cork oak sapling to
be planted in Melgaco, Portugal. Common Forest, an initiative aimed at
preserving and protecting cork oak forests in Portugal, and Green Cork, a cork
recycling project in Portugal, will plant the saplings from April 25-27, 2014.
"We are very excited to be
partnering with 100% Cork in this important Earth Day campaign," stated
Paulo Magalhaes, Coordinator of Green Cork and Common Forest. "Each
indigenous tree planted, such as the cork oak, is an important contribution to
the ecological structure that will be required to underpin the future."
"This campaign provides a
unique opportunity for our friends in the U.S. and Canada to use social media
tools to help preserve Portugal's cork forests," noted Joao Ferreira,
president of the Portuguese Cork Association (APCOR). "Preserving cork
forests allow us to make products like wine stoppers that are great for the
environment because they are 100% natural and recyclable."
Help the Environment, Plant a
Cork Tree!
Who: Anyone can "Like"
100% Cork on Facebook or follow 100% Cork on Instagram.
https://www.facebook.com/100PercentCork
http://instagram.com/100percentcork#
What: For every "Like"
on Facebook or Follow on Instagram, 100% Cork will donate a cork oak sapling.
(No cost to participants.) Participants should continue to post all things cork
on Instagram using #100percentcork.
When: Now through April 30, 2014.
Where: Some cork oak saplings will be planted in
Melgaco, Portugal, April 25-27, 2014. The rest will be planted after October,
during the regular planting season.
About 100% Cork
100% Cork is a campaign to
educate North American wine consumers, retailers and wineries about the
benefits of choosing wine with natural cork closures because of cork's
environmental, technical and societal advantages. More information can be found at
www.100percentcork.org and https://www.facebook.com/100PercentCork
About Common Forest
Common Forest (Floresta Comun) is
an initiative to preserve and enhance the environmental benefits of Portuguese
indigenous forests, including cork oak forests, which are the largest in terms
of area and ecological importance. More information can be found at
http://www.florestacomum.org/
About Green Cork
Green Cork recycles wine cork
stoppers in Portugal and partners with Common Forest on cork oak forest
preservation. Green Cork was developed in partnership with several entities,
including Amorim, the world's largest producer of cork products, wineries and
wine producers in Portugal. More information can be found at http://www.greencork.org/
A positive article was published
on April 16, 2014 on Broadway World. The full page online article discusses the
cork oak forests and how cork benefits not only the environment, but the
livelihood of over 100,000 people in Portugal. It also posted the press release
which discusses the Social Media Campaign to Plant Cork Trees in Melgaço,
Portugal through Green Cork and the Common Forest.
100%
Cork Launches Social Media Campaign to Plant Cork Trees in Northern Portugal
Broadway World
April
16, 2014
Cork oak trees are one of the
world's most eco-friendly natural resources, providing refuge for rare and
endangered species and reducing greenhouse gases 14 million metric tons of
carbon dioxide is captured annually by cork oak forests in the Mediterranean.
So, every time you buy a bottle of wine sealed with a natural cork stopper,
you're helping to sustain one of the world's most biodiverse forests and
protect an extraordinary ecosystem.
Cork oaks also yield enormous
economic benefits: more than 100,000 people in the Mediterranean maintain the
forests, harvest the bark from trees, and prepare the bark for use in myriad
products such as wine stoppers, footwear and building flooring. Harvesting does
not damage trees. In fact, it makes them healthier, and allows them to live
longer and continue benefiting the environment.
LOS ANGELES, April 16, 2014
/PRNewswire/ 100% Cork (www.100percentcork.org), a global campaign to raise
awareness of cork's environmental benefits, today announced that it is
launching a social media campaign in honor of Earth Day to help plant cork oak
saplings in Melgaco, Portugal. The campaign is being run in partnership with
two projects (Common Forest and Green Cork) of Portugal's biggest environmental
organization, QUERCUS-Associacao Nacional de Conservacao da Natureza.
The social media campaign
provides an opportunity for anyone to plant trees free of charge and with
virtually no effort. Each time someone "Likes" 100% Cork on Facebook
or follows 100% Cork on Instagram, 100% Cork will donate a cork oak sapling to
be planted in Melgaco, Portugal. Common Forest, an initiative aimed at
preserving and protecting cork oak forests in Portugal, and Green Cork, a cork
recycling project in Portugal, will plant the saplings from April 25-27, 2014.
"We are very excited to be
partnering with 100% Cork in this important Earth Day campaign," stated
Paulo Magalhaes, Coordinator of Green Cork and Common Forest. "Each
indigenous tree planted, such as the cork oak, is an important contribution to
the ecological structure that will be required to underpin the future."
"This campaign provides a
unique opportunity for our friends in the U.S. and Canada to use social media
tools to help preserve Portugal's cork forests," noted Joao Ferreira,
president of the Portuguese Cork Association (APCOR). "Preserving cork
forests allow us to make products like wine stoppers that are great for the
environment because they are 100% natural and recyclable."
Help the Environment, Plant a
Cork Tree!
Who: Anyone can "Like"
100% Cork on Facebook or follow 100% Cork on Instagram.
What: For every "Like"
on Facebook or Follow on Instagram, 100% Cork will donate a cork oak sapling.
(No cost to participants.) Participants should continue to post all things cork
on Instagram using #100percentcork.
When: Now through April 30, 2014.
Where: Some cork oak saplings
will be planted in Melgaco, Portugal, April 25-27, 2014. The rest will be
planted after October, during the regular planting season.
About 100% Cork
100% Cork is a campaign to
educate North American wine consumers, retailers and wineries about the
benefits of choosing wine with natural cork closures because of cork's
environmental, technical and societal advantages. More information can be found
at www.100percentcork.organdhttps://www.facebook.com/100PercentCork
About Common Forest
Common Forest (Floresta Comun) is
an initiative to preserve and enhance the environmental benefits of Portuguese
indigenous forests, including cork oak forests, which are the largest in terms
of area and ecological importance. More information can be found at http://www.florestacomum.org/
About Green Cork
Green Cork recycles wine cork
stoppers in Portugal and partners with Common Forest on cork oak forest
preservation. Green Cork was developed in partnership with several entities,
including Amorim, the world's largest producer of cork products, wineries and
wine producers in Portugal. More information can be found at http://www.greencork.org/
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